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#WorldEggDay

Check out how Leading Edge Poultry Software staff kicked off World Egg Day 2019 by clicking here!

World Egg Day 2018

We hope that egg producers in SA are gearing up to celebrate World Egg Day with the rest of the world on Friday, 11 October!  Here is a basic summary of how producers across the world celebrated World Egg Day in 2018:

Celebrations for the 23rd World Egg Day were held on 12 October 2018.  This initiative was established by the IEC in 1996 intended to educate consumers on the versatility and high nutritional value of eggs.  Numerous countries around the globe get involved and get creative to celebrate the egg at the centre of their industry.  A sporting competition was held in the Philippines. Educational and fun-filled entertainment were organised in Bangladesh, Colombia, Croatia, Ghana, India, Indonesia, Iran, Latvia, Pakistan, Switzerland and Turkey.  Social media campaigns aimed at educating consumers took place in Canada, Denmark, Hungary, Ireland, New Zealand, Poland, Spain and the United Arab Emirates.  Australia, Brazil, the UK, Canada and the USA utilised restaurants and social media platforms to promote recipes containing eggs. Producers in Ghana, Indonesia, India and Spain used the event as an opportunity to donate eggs to communities in need.

We’d like to share more details on a few of the ingenious celebrations planned, which will hopefully provide inspiration for future World Egg Day events.  Bangladesh interviewed consumers on one of their main TV channels which we feel would be extremely beneficial in dispelling myths surrounding egg consumption, and answering any questions to educate consumers on the many benefits to eating eggs.  On the same note, Canadian egg producers were present in stores to answer any questions as well as share their passion for farming with the consumers.  Both of these methods transform just an ordinary egg on the shelf to a story that can be told about how it got there, creating better appreciation for the product and just how valuable it is nutritionally and at such a reasonable price.

We are well aware of the nutritional benefits of eggs to all, but they are particularly important in the diet of children who face bigger nutritional demands than adults.  In Hungary a dietician spoke about breakfast habits for children and a chef presented a few simple breakfast ideas including eggs.

Who doesn’t like an egg hunt?  Latvia organised egg painting and an egg hunt which would attract many families to such a fun-filled event, and this could be used as an opportunity to educate those present on the many benefits to including eggs as a staple in a family’s diet.

The Philippines arranged a family fun run which is a model that would work equally well in South Africa given the growing popularity of trail running.  This event would no doubt attract health conscious individuals and could also be used as a good opportunity to market eggs.

If you want to access a comprehensive report of how the world celebrated World Egg Day in 2018, click here.

Don’t forget that you can share your celebrations with the IEC by using the #WorldEggDay.  It doesn’t matter how big or small they are, any sharing is appreciated, even if it’s a photo of your eggs for breakfast!  The IEC would also love to hear about how you celebrated, email your stories to them (info@internationalegg.com) to have them featured with other stories across the world.

 

World Egg Day 2019

Friday, 11 October, is World Egg Day 2019!  We encourage all egg producers to take advantage of this day by celebrating the humble egg!  The growing acceptance of a low carb healthy fat (LCHF) lifestyle, which advocates eggs as an integral source of nutrition, makes it far easier for producers to market this versatile product now that misconceptions about its nutritional value have been removed.  Watch this space for more stories on how egg producers in other countries celebrated World Egg Day in 2018.  We hope you can share with us your stories of how you celebrated it in 2019!

Trends in PPI and CPI

The above graph shows the trends in the official PPI and CPI since 2014. The impact of the HPAI outbreak can be seen by the irregular movement in the PPI for eggs. It is customary for producer prices to adjust routinely over time, as input costs rise; as can be seen by changes in the PPI. The same sadly cannot be said for eggs as retailers often employ price suppression, using eggs to entice customers into their stores.

Salmonella food poisoning scare in KZN – source unknown

The egg industry seems to be in a constant battle to maintain a wholesome reputation.  With increased acceptance of the paleo, LCHF and ketogenic diets, where eating whole foods is encouraged, the versatile egg is regaining its well deserved spot on South African’s menus.  The recent salmonella food poisoning scare in KZN has seen many fingers pointing in the direction of the egg, but all of these claims are mere speculation at this stage as nothing has been proven as yet.  Accusations such as these do little to serve the reputation of the egg, and we wait with baited breath to hear the outcome of the investigation.  For more info on this story follow this link to access an article published in The Mercury on 12 November 2018.

Imports of shell chicken table eggs

Imports of shell chicken table eggs from 2014 to Aug 2018.  The torrent of imports has continued from Brazil.  Questions must be asked; what is the quality of these eggs upon arriving on our shores, can our market accommodate the influx of these additional eggs and are they liable for any tariff duties?  We certainly don’t want our egg industry to suffer at the hands of imports as our battered broiler industry has.

World Egg Day 2018

Friday, 12 October, is World Egg Day, established by the International Egg Commission (IEC) in 1996, with the aim of dedicating a day to educate the nation on this powerhouse food source jam packed with good quality proteins and essential vitamins and minerals, which has in the past received undue criticism for its cholesterol content. In order to inspire our producers, we thought we’d share with you how some other countries celebrated World Egg Day in 2017:

Australia took advantage of the opportunity by playing on the nations sporting rivalry obsession and challenging Australians to improve their per capita egg consumption in order to outshine other countries. Social media was used to raise awareness, with the assistance of a sporting star, and a mock school sporting event was held on World Egg Day which was televised on breakfast shows across the country.

Vietnam celebrated their fifth consecutive World Egg Day with an event designed to delight children, with activities, egg shell painting, face painting, balloon blowing and food tasting.

The UK ran a week-long programme entitled “Wake up to British Egg Week” with the aim of honouring the Great British breakfast and promoting eggs and World Egg Day. Rather impressively, Oxford University hosted egg fans who succeeded in breaking a Guinness World Record for the most people dipping egg soldiers simultaneously.

The Egg Farmers and Breakfast Clubs of Canada teamed up for World Egg Day promoting breakfast as an integral meal of the day, especially for school children, and they used the #CrackAYoke sending a strong message that skipping breakfast is no yoke. The initiative was supported by Canadian comedian, Gerry Dee, in conjunction with social media experts and bloggers, all in an attempt to reach the nation of Canada on World Egg Day.

Romania used World Egg Day as an opportunity to target schools, running a countrywide campaign aimed at providing school children and teachers with information on the health benefits of eggs, as well as general interesting facts.

An egg business in Croatia, named Hartmann, partnered with theatre company Oberon and the Danish Embassy to stage a theatre festival for children from kindergarten to high school goers. The festival spanned three days with four performances, and an Egg Statue was awarded for the best play.

The Botswana Poultry Association, in collaboration with the national 7’s rugby team, arranged activities over two days with the aim of celebrating the egg! A World Egg Day breakfast event was also hosted in Gaborone with a morning seminar using the theme “every egg has a story to tell”.

The Irish Egg Association conducted marketing campaigns on social media, the radio and outdoor advertising alongside the Irish Food Board to promote egg consumption amongst young adults, endorsing this superfood that can be eaten daily to support a healthy lifestyle. Olympic rowers, Paul and Gary O’Donovan, and celebrity chef and fitness advocate, Roz Purcell, also added their voices to the campaign to celebrate World Egg Day.

Let’s add South Africa’s story of celebration of World Egg Day to the IEC’s list of inspiring ways that this day can be honoured. To read about more stories follow this link: https://www.internationalegg.com/representing-the-industry/egg-industry/wed-world-egg-day/

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